The story of Marouf did not begin with the establishment of the company or the opening of its first branches. Its roots go back to 1978, when the founding father, Sheikh Mahmoud Abu Odeh, established a small shop in the heart of Amman, Jordan, guided from the very beginning by an approach built on hard work, integrity, excellence, and earning people’s trust.
It was in that shop that his son, Ismail Mahmoud Abu Odeh, grew up closely connected to the details of business and trade. From an early age, he stood beside his father, learning from him the values of the profession and the fundamentals of dealing with the market and customers. Over the years, these experiences developed into accumulated expertise, while his passion for the world of coffee continued to deepen.
From those early beginnings, extensive knowledge began to take shape in green coffee trading, selecting coffee beans, understanding their origins and characteristics, assessing their quality, and recognizing the needs of both the market and consumers.
Over time, coffee was no longer simply another product within a broader trading journey. It became a field of knowledge and passion in its own right—from selecting green coffee beans and studying their origins, to roasting, grinding, tasting, and developing coffee blends.
In 1997, this journey entered a more specialized phase in the world of coffee through research, experimentation, and the study of different coffee varieties, roasting methods, and preparation techniques. Gradually, the foundations of a new vision began to emerge: to establish a specialized Jordanian coffee brand built on decades of accumulated expertise and rooted in the same values that shaped its beginnings—quality, trust, excellence, and continuous development.
In this way, the legacy first established by Sheikh Mahmoud Abu Odeh was passed from one generation to the next. Ismail Mahmoud Abu Odeh carried forward the principles of those early beginnings and developed them through a new vision and an ambition to build a Jordanian coffee brand capable of growing and competing both locally and internationally.
Before the launch of Marouf Coffee, years of research, development, and experimentation were dedicated to creating the brand’s signature recipe and blend. This involved studying different coffee varieties, carefully selecting suitable origins, and experimenting with various approaches to coffee roasting, tasting, and bean blending.
This stage focused on developing a distinctive Marouf recipe and refining roasting levels, grinding methods, and tasting profiles to achieve a blend characterized by its unique identity, consistent quality, and distinctive taste.
In 2018, the journey entered a new phase with the establishment of Marouf For Food Industries L.L.C, alongside the development of the Marouf Coffee Factory, equipped with modern technologies and specialized machinery for coffee roasting, manufacturing, and production.
This marked the transition from long-standing expertise in green coffee trading to a specialized operation focused on coffee manufacturing, roasting, and product development under the Marouf brand.
On February 28, 2019, the first Marouf Coffee retail branch opened on Airport Road in Amman, Jordan, marking the beginning of a new chapter of growth and direct engagement with consumers.
Marouf began by offering a wide range of coffee products and freshly ground coffee, allowing customers to experience coffee directly from its source through to the final product.
The experience later expanded through Marouf Café, created to offer Marouf products within a complete environment that brings together coffee quality, atmosphere, service, and customer experience.
As the brand continued to grow, Marouf branches across Jordan expanded into different areas and governorates. At the same time, the company continued developing a diverse portfolio of coffee products, covering various blends, styles, and brewing methods, including Arabic coffee, Turkish coffee, espresso, American coffee, coffee capsules, and other contemporary coffee products.
Marouf has continued to strengthen its product offering through ongoing research and development in coffee roasting, coffee manufacturing, blend development, and the introduction of new products designed to meet evolving consumer preferences and consumption patterns.
As the brand continued to grow, Marouf evolved beyond coffee retail and cafés into a broader ecosystem encompassing several concepts and business areas related to coffee, food, and hospitality.
Today, the Marouf ecosystem includes Marouf Coffee, Marouf Café, Marouf Bakery, Marouf Specialty, Marouf Chocolate, and Marouf Academy, alongside operations in food manufacturing, product development, production, distribution, and international expansion.
This evolution reflects Marouf’s transformation from a coffee-focused brand into a broader ecosystem that brings together coffee, cafés, bakery products, chocolate, specialty coffee, training, and food manufacturing.
Marouf For Food Industries has invested in developing its manufacturing capabilities and production facilities through advanced coffee factories and modern production lines that incorporate high levels of technology and automation.
These investments support the continuous development of coffee roasting, manufacturing, packaging, production, and quality-control processes, helping ensure consistent quality across Marouf products.
As its manufacturing operations have evolved, Marouf has remained committed to delivering Jordanian coffee products with competitive international standards, with a strong focus on raw material quality, roasting techniques, product consistency, and the overall customer experience.
At the same time, Marouf Coffee has expanded beyond Jordan through branches, distribution, exports, and international markets, growing from a business that began with a single branch in Amman into a Jordanian brand with an expanding presence across several markets worldwide.
Today, Marouf represents an integrated ecosystem operating across the worlds of coffee, food manufacturing, and hospitality, managed by Marouf For Food Industries L.L.C under the umbrella of Elaf Investment Group.
The Marouf ecosystem today includes coffee products, cafés, bakery concepts, chocolate, specialty coffee, training, food manufacturing, and international market expansion.
Marouf continues to invest in developing its products, factories, branches, and customer experience while remaining committed to the foundation on which its journey began: understanding coffee from its origin, carefully selecting coffee beans, continuously developing roasting techniques, and consistently improving product quality.
From a small shop in downtown Amman to Marouf For Food Industries, the Marouf Coffee Factory, Marouf Coffee branches, Marouf Café, Marouf Bakery, Marouf Chocolate, Marouf Specialty, and Marouf Academy, the Marouf story continues as a Jordanian brand building its future on decades of experience and an ongoing ambition to reach new markets around the world.
We are on a mission to spread passion with every cup of coffee. We look forward to many years of roasting and brewing the most inspirational taste ever
Our dream is for Marouf to become the most loved and respected coffee company in Jordan. We are committed to building a culture of joy, passion, and belief in community and people. We are dedicated to changing lives through coffee
To become the most trusted as the perfect coffee business partner and the leader in the local, regional and international market
To share our customers' daily moments by providing perfect, delicious and inspirational coffee, anytime, anywhere.
Global Reach, Innovation, and Excellence
At Marouf Coffee, we are committed to delivering the highest quality coffee, crafted with precision and care. Our beans undergo advanced roasting technology and strict quality control to ensure every cup is rich in flavor and consistency.
With expert tasting and an unwavering commitment to excellence, we guarantee that each sip of Marouf Coffee reflects our dedication to providing the best coffee experience. Our focus on quality is further exemplified by the Food Quality & Safety Certificate, demonstrating our dedication to maintaining the highest standards of safety and freshness.
The King Abdullah II Award for Excellence, established in 1999, is Jordan’s top recognition for quality and innovation in the private sector. It honors businesses that demonstrate exceptional performance and contribute to the country’s competitiveness.
A Journey of Innovation and Excellence
